Disney – The Journey to Become a Powerful Movie Empire

From an animation studio, Disney has evolved into a mighty empire with annual revenues up to billions of dollars.

Walt Disney Animation Studio is one of the world’s leading animation producers. Starting with Snow White and the Seven Dwarfs in 1937 to Frozen, the biggest animated feature of all time, 2013, the studio continues to build on its rich heritage of innovation and creativity through its sets. The cartoon mixes beautiful art, professional storytelling and breakthrough technology.

The first ten years of establishment (1923 – 1934)

Walt Disney and his brother set up the Disney Brothers Cartoon Studio in Los Angeles in 1923. Initially, the studio produced two films, Alice and Oswald – The Lucky Rabbit. After failing with Oswald’s The Lucky Rabbit, Walt Disney arrived in New York along with Ub Iwerks and a small team of staff, where he and his collaborators created the new animated character, Mickey Mouse. The first two episodes of the movie: Plane Crazy and The Galloping Gaucho made a good impression when it was shown to the public for a limited look in the summer of 1928. The third episode, Steamboat Willie, the first Disney animated soundtrack, It became a big hit. The next Mickey Mouse cartoons have sound, becoming the most popular cartoon series in America.

The second Disney animated series, Silly Symphonies, was first introduced in 1929. Each episode of the Silly Symphony is a short, ritual-themed tune. By 1934, Disney continued to produce the first modern coloring film (technicolor): Snow White And The Seven Dwarfs. The next film also uses many advanced technologies such as real-life model movement, animation effects, and even multiple camera use at the same time. Snow White and The Seven Dwarfs cost $ 1.4 million and were unsuccessful at its release in 1938, the highest grossing movie of its time. Today, it is possible to see Snow White and the Seven Dwarfs as one of Disney’s great accomplishments, as well as the American cartoon industry.

Before and after the Second World War (1935 – 1949)

Following the great success of Disney, more and more studios focus on the long-animated genre. However, most of the professional artists have gone under Disney, in particular the “Old 9” group that served Disney until the late 1970’s: Frank Thomas, Ollie Johnston, Woolie Reitherman, Les Clark Ward Kimball, Eric Larson, John Lounsbery, Milt Kahl, and Marc Davis.

Just before the outbreak of World War I, Dumbo was released, continuing to be a box office phenomenon, while Bambi had to move to August 1942. During the two World Wars, many films The film has since been postponed, giving way to short films, military training, and anti-war films such as Victory Through Air Power (1943).

Crisis period (1967 – 1988)

Walt Disney died in 1966 because of lung cancer. “9 Old Man” began training new painters. After two unsuccessful films: The Rescuers (1977), Pete’s Dragon (1978), 11 young artists claiming that “Disney was out of substance” and resigned, and Don Bluth set up his own studio. Don Bluth Productions. This studio quickly became the main rival to Disney during the 1980s through the early 1990s. The company’s future was shaken.
The savior of Disney is now the brother of Walt Disney: Roy E. Disney. He created Animated TV on TV and almost closed down the traditional animation. Disney’s first major restructuring came from The Great Mouse Detective (1986), an average-grossing film.

Renaissance (1989 – 2004)

Disney intended to develop the Little Mermaid fairy tales in the 1930s, but until 1988, the film was officially produced. At the time of its release in 1989, The Little Mermaid beat all records to become the highest grossing animated film in the United States, at $ 89 million. The following film, The Rescuers Down Under, is a 100% computer-generated movie, not reaching the desired $ 47.7 million. Beauty And The Beast (1991) is truly a crown jewel of Disney with a profit of $ 140 million, the first animated film to be nominated for an Academy Award for Best Film, the Golden Globe for Best Film, Oscar for Best Soundtrack. Aladdin (1992) and Lion King (1994) were equally successful. It can be said, the success of Disney at this stage has contributed a lot of film music, The Hunchback of Notre Dame, Mulan, Hercules, Tarzan … are clear evidence.

Successes from 2000 to 2004 were gradually reduced.

New Era (2005 – present)

After comparing sales with other studios, Disney began to reform.

In 2005, Chicken Little produced the first computer graphic.

In 2006, acquired Pixar.

In 2010, Tangled film production, combining computer graphics and traditional drawing, film marketing with young tastes, specifically pop culture, set the scene for other studios to imitate.

In 2013, producing the 53rd longest cartoon: Frozen, surpassing Lion King, became the highest grossing animated film of all time, receiving the Academy Award for Best Animated Feature and Best Soundtrack. (Let It Go). The most recent successes are Big Hero 6 (2014), Zootopia (2016) and Moana (2017).

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